We Are Not User's

        So have you heard "Facebook wants you to know it doesn't see customers as a mass of faceless moneymaking advertising targets. It understands that you, and the other billion individuals who log on to the social network, are flesh-and-blood humans with feelings" Apparently its this that has sparked the wave of social media changing out the word users. Margaret Gould Stewart, the company's director of product design, explained Facebook's softened approach to humanizing its customers at the Atlantic Technology Conference in San Francisco on Wednesday. "It's kind of arrogant to think that the only reason that people exist is to use what you built. They actually have lives, like, outside of the experience they have using your product," she said" Now when things like this surface you have to think about where did that mass though come from. Could Facebook have gotten to money hungry and no longer care about it's people or what. How do you feel about this? where is social media going. Is the lust for money slowly diminishing the thought of the user? On its own, swapping out a few words doesn't mean much, but it shows that a giant global company is working to shift its internal culture. If engineers, designers and other employees think of the real people on the other side of their products, it might help them create something more personal and human. 

And that, of course, will make it a little easier to serve people ads.